SPEAKER_04 0:00

Up first. In today's episode of the Captain Hustle podcast, we're talking about the study of the founder and the current head of social marketing for Spino Tirewheel, one of Stand High's most recognizable family-owned businesses. Since the beginnings of the 1980s, Espino Tire Wheel has gone to a trusted name in the community, known for its commitment to quality, for service, and innovation. In this episode, we dive into the company's origin story, what it's like growing up in a family business, a lesson that company carrying on a legacy, and what's next for the future of Espino's Tower Wheel. Today's episode, Chris Espino. Welcome to another episode of the Company Hustle Podcast for real estate investors and entrepreneurs to the stories, Scottie's, and my to be hunter hustle. I'm Michael Yannick, aka Mr. Hustle. To my right, Scott and Moon. Let's go. And today's special guest, Chris Espino.

SPEAKER_02 0:53

Doing great.

SPEAKER_04 0:54

Glad to have you on this podcast, man. When I think of Espino, man, I think of a staple in San Antonio. So I'm truly honored for you to be on this podcast. Every time we get started, I always start off the same way, man. My hustle is real estate wholesaling, real estate flipping houses, and real estate subject to where we take over people's payments. When someone thinks of Chris Aspino, what's Chris's hustle?

SPEAKER_02 1:15

Um, I guess uh you can say black gold. Black gold and meaning in tires.

SPEAKER_04 1:20

Tires, black gold.

SPEAKER_02 1:21

Tires, wheels, suspension, accessories for your vehicles, and now tent and pain protection film.

SPEAKER_04 1:28

So black gold, okay. Most people think of oil. I thought of oil. Yeah, to be honest, yeah. I thought of oil too. Black gold is oil, but black tires, man, that's where the money's at. So tires, wheel suspension, all that cool stuff when it comes to automobiles, right? Especially when it comes to that tent that you're doing and wraps.

SPEAKER_05 1:43

Yeah, yeah.

SPEAKER_04 1:43

I'm no expert, but I know a little bit, man. I know you did some of my work in my cars, man. So I definitely like the turnout. But Chris, man, before Espino Tire and Wheels, before the multiple locations, and I was assuming millions of revenue, I want to take it back, man. I want to know who Chris was growing up and how he has the hustle mindset where he is at today. So talk to me about your childhood, man. How was that coming up?

SPEAKER_02 2:06

So my childhood, um, you know, I'm growing up, I was born in McCallan. Um back in the day, you know, I was a little too young to see everything, but I remember going to my dad's store. Uh he was working with my grandparents. They ended up starting um back in 1986. Uh, we have two locations there in McAllen. Um, then around 98-99, we came to uh San Antonio. But before we stopped in San Antonio, we went to Miami. Miami um had a business for a job lined up for my dad. He was supposed to do wholesaling for a company and he didn't like it. Didn't work out. Um so on the way back, he uh I guess you know we drove over there, we didn't fly. We we spent a good five months over there. So when we drove back, he stopped and he went through San Pedro, and that's when he saw Bonanza in the location next to it. So that was my childhood. I remember traveling, going to Miami, coming back, and uh my older brother he stayed in the valley, he was a little bit older, he was in school. But I guess uh out of all my brothers, I can say I've been in San Antonio longer than all of them.

SPEAKER_01 3:17

Bonanza, I haven't heard that name in a minute, dude.

SPEAKER_04 3:19

I forgot about that place. Bonanza Steakhouse. Yeah. So that location in San Pedro, so that was actually a a vision right then and there. When he was driving by the the San Pedro Street and saw the building and said, hey, this is what I'm looking for. This is because Cornell, Miami, well one, one from where is where you from again? McAllen? McAllengan. One from McAllen to Miami, I would assume that's a big, that's a big difference city-wise, vibe-wise, yeah, everything. Economy wise, uh, economy-wise, coming through Sam uh San Antonio and then driving down the street. And you guys don't know, Espino Tire Wales on it's a huge building on a street, a major street called San Pedro. So cool to hear the story back then where you saw what it was before and turn it to what it is now, man, which is really an empire.

SPEAKER_05 3:56

Yeah, yeah.

SPEAKER_04 3:57

So growing up, what uh so you're born and raised in, I mean raised in San Antonio. What high school?

SPEAKER_02 4:02

Pretty much. So I went to uh a couple of different elementaries, but in high school I I attended Clark. Clark High School. So right there, Dezivalo. Dezavala. Let's go.

SPEAKER_04 4:12

Sports?

SPEAKER_02 4:13

Yeah, I played uh basketball, grew up playing basketball since I was like three years old. I was in different clubs, AEU teams, and then freshman year hit. I ended up watching my older brother play uh football in Clark High School. So nothing but football. It's you know, Cougar County.

SPEAKER_04 4:30

Cougar County. Now, being in high school, are you one of those kids that worked at the shop or worked at your uh parents' place during the school?

SPEAKER_02 4:37

Man, if I didn't work, I wasn't gonna end up getting the soccer, I mean the football cliques I wanted. Uh uh what was it? It was just didn't really have a life, I guess I I would say, growing up. And until I hit senior year, my father ended up giving me the the opportunity to go spring break and do all those stuff that you know kids do. But looking back to it, it's kind of like the person I am now, it's like wow, you know. Yeah, it's there was a reason for all that. Everything happens for a reason.

SPEAKER_04 5:08

So how was your attitude growing up when your family said, hey, make it to come work at the uh the family shop versus you know going out and being with the rest of your uh family and friends? Because I think that motto or that um I don't know, that trait is kind of like a dying breed. It's not the same as it was as it was back then.

SPEAKER_02 5:25

Yeah, no, especially um I guess that how you said it's our generation, a lot of stuff was fading away. And I grew up just whatever my dad taught me. And it was like work, go to school, and then come to work. And it was kind of like, okay, well, I don't have school no more. Well, you're gotta work. You know, I had no other choice, so that's all I knew. Wasn't an option. Yeah. Yeah.

SPEAKER_05 5:47

Paycheck, no paycheck. No. No paycheck. No, I mean he would. Okay, cool.

SPEAKER_02 5:53

Hey, I want an Xbox. Okay, we could get an Xbox and stuff like that. But I mean, I didn't get pay until I actually graduated. Yeah.

SPEAKER_04 6:00

You have kids now? Yeah, I got two daughters. How old how old is the oldest?

SPEAKER_02 6:03

Uh oldest is six, and the youngest is three.

SPEAKER_04 6:05

As time goes on, obviously we're still young. You gonna do the same with your daughters? Your dad do with you?

SPEAKER_02 6:09

Well, because I never I grew up with no um all boys in my family. So I had no girls. And um having two girls, honestly, it's like it's a blessing because it's like, okay, what what do you want for them? Do you do you want to have the same lifestyle that your parents did? My parents did great, you know. Uh, but I feel like maybe there's always room for better. And what I want for my girls is maybe something that they don't have to do what I had to do to achieve the stuff I have. Maybe set them up for a better life. And that's my goal.

SPEAKER_04 6:42

Everybody's goal, right? Yeah. So what about after high school? When do we really start working full-time in the shop and the whole legacy with the spinal tires and wheels?

SPEAKER_02 6:50

So I think it was I I don't know, I don't know exactly the timeline, but it was graduation, and then right after graduation, boom, I was on the on the payroll. I wanted a clock and I wanted to. How are we getting paid? Uh yeah, I I wanted to get paid. You know, I want to hit the overtime. I saw all the guys around us, or you know, we always give overtime. So it was kind of like, yeah, you yeah, I want that. You know, I want to work 40, 60, 80 hours, you know, because we hit 70, 80 hours sometimes in a week. It's crazy. It's you know, I've I've had guys stay until three, four in the morning. And then the next day we gotta open up eight, nine. You know, it's crazy.

SPEAKER_01 7:28

So go to college? No college. I chose let's go, same here.

SPEAKER_02 7:33

Yeah, no, I chose uh college is great, just wasn't for me. And uh my college was, I guess, hands-on there at the store. I used to joke around that um it was a ETW Institute or something, uh Espinoterran Wheel Institute of Technology or something.

SPEAKER_01 7:50

I would always I always say that I've got a PhD in uh in the streets because I grew up in the streets, not like that, but learning business. I mean, just learning from I've I had a pretty rough start in my business. I rented a small 600 square foot space on Montgomery Road, just like by Walsham, rough, rough, rough side of town, uh basically doing used phones, stuff like that. And like you said, you just that's the best way. I think personally, if you had the option as somebody today in today's world, especially with AI coming in, and especially with all the junior positions and beginner positions that are gonna get wiped out because they're gonna get automated. You know, AI can do even on the attorney side or the accountant side or whatever you're studying in the hospital, those entry-level jobs, a lot of them are getting wiped out because it can be done by AI. Not to say that all jobs are gonna get wiped out. I don't believe in that. I think that things are just gonna get easier and better, but for the top-level people who can't.

SPEAKER_02 8:40

Yeah, I totally agree on that. That's why I like trying to set up my daughters to something, you know, better. It's kind of like, okay, you we're gonna send them to school, you gotta send them for a reason, either a doctor, a lawyer, something that they need the education to have that titlement.

SPEAKER_01 8:54

Yeah. So if you have any inkling as an individual to do business, I would not for me personally, I don't know. I'm not giving any kind of advice to anybody, but I wouldn't recommend going to college. Just go out and do it. Go intern somewhere, go be a part of somebody's small business. If your family happens to have a small business, go work the summers, go do whatever you can do. And I mean, you can get such a good education, if you will. And you know, just like you, I'm sure your family, everyone, I know, you know, your brothers and everybody is super successful in what y'all do because y'all are dedicated to the craft, y'all know the business, y'all are masters in what you do. You're not over here trying to start all this different stuff. With time, y'all have been able to grow into different aspects of the business, tents and stuff like that. But I mean, y'all stayed for 30 years dedicated, tires and rams, tires and rams, tires and rams, and so you make that name for yourself. And so that's what I think a lot of people miss nowadays is you know, I was in the same industry for 12 years, in the wireless industry for 12 years. And then afterwards, after you build an empire and you've built a good business, you can get into real estate and you know, the nightclubs and the restaurants and all the stuff we've done since then. But you really have to have that discipline of just like learning a craft and being really good at that craft. And I think a lot of people have gotten away from that. So I've never met your dad. I've seen many pictures on Instagram of you guys, and you can tell he's just one of those OG guys that, you know, he learned something, he stuck with it, he learned how to master it, how to do you know, I'll let you tell the story. But I mean, what is the differentiator between Espino? Why do you think that uh you know, what do you think that your dad did in the early days that kind of set you guys apart from where you are now? Damn.

SPEAKER_02 10:13

Um well back then it's it's it's a whole different beast now, you know. Like if you're trying to just get into what we do now, it's it's there it's much harder. A lot of people say, oh, well, it's easier because you got social media, you got this, and all these weapons that you can use. But I think what really set him apart was well him coming to San Antonio and bringing his, I guess, uh business ethics and stuff like that, where he's like, you know what, let me like McAllen was super small, completely different now. Yeah, but back then it was kind of like all right, he already maxed out whatever he was, you know, achieving. So I guess that's why he wanted to go to Miami, something huge, and then San Antonio was became home. And from what was it, 98, 99, he ended up you know, building his business, making his name because no one knows who Espino was. Uh-huh. Here in San Antonio, it's like Espino, you know, not nothing to be racial or anything, but it us Hispanics, it's a little bit harder to make a name out of yourself. You know, so he did that. You know, and it it's it's pretty impressive. You know, if you try to do that now, it's kind of like, okay, you know, this, you know, these guys, Espino, they've been around, so that's why some people, you know, they feel like, hey, it's it's easy what they do. It's really not. Yeah.

SPEAKER_04 11:35

Well, let's talk about Espino on that last name, man. So uh it's a big family-oriented workshop, man. Who outworks their uh family wives?

SPEAKER_02 11:42

Uh so we got up in the front, we got Roman. He's one of our sales guys. Renzo, he's the rookie. I call him the rookie because he's the youngest. He just turned uh 21. And then we got Axel. Axel, he's another sales guy there that's been there a good 10, 11 years.

SPEAKER_01 11:57

So he's older than you or younger than you?

SPEAKER_02 11:59

Uh so Axel's a little bit uh he's one year older than me, a couple months older than me. And then uh Roman and Renzo are super young. Yeah, yeah. Renzo is he just turned 21. Roman is 23. He's two, three years older, I think. Yeah, so 23.

SPEAKER_04 12:14

How's that working with uh all your brothers there, man?

SPEAKER_02 12:16

Shit, dude. If we had our own reality show, we would probably be millionaires there. Yeah, we we fight, you know, people, you know, people love Roman. He has charisma. You know, the way that you know they talk to him and he talks to people, you know, that's why Roman has a lot of charisma. Renzo, you know, he's getting there with his clientele, building his clientele. So uh it's it's fun, you know, it's you get to learn from each other. And I let them do what they're good at, you know. And same with Axel. Man, that guy, you he's been there for 10, 11 years with us, and you know, that that means a lot, you know, for customers to come back. And sometimes I got we got a line to the door, and hey, I want to talk to Axel. Yeah, you know, go ahead. You know, I'm not gonna interfere with that. So yeah.

SPEAKER_04 12:59

Hustlers, real estate investing doesn't have to be overwhelming, and you don't have to do it alone. If you've been watching from the sidelines, scrolling past deals on Zillow, or binging YouTube videos, but still not taking action, this is for you. That's why we built Hustle Academy, a community designed for new and experienced real estate investors who want to learn, network, and grow. Inside Hustle Academy, you'll get weekly live calls, QA sessions, and step-by-step classes on fix and flip, wholesaling, creative finance, and my favorite subject who deals. Everything you need to know to build real skills and start closing real deals. You'll join a powerful group of like-minded hustlers who are sharing wins, breaking down deals, and all pushing towards the same goal: financial freedom through real estate. If you're ready to level up, no matter what stage you're starting at, join Hustle Academy today, tap the link in the description, or visit hustleacademy.com and let's trump the hustle together. So you guys have been open since 99. That's what, 27 years? Yeah. What do you think the secret to success is after 27 years? Because I mean there's a lot of tire shops that come and go. Uh, but a tire shop like your guys, what do you think the success is?

SPEAKER_02 14:07

Um, honesty, uh being fair, you know, meaning, you know, pricing and all that, you know, they we we see it as volume. So if we can get more, we can do more. So if um we see that as honesty, fair, and then do right, do your best, you know. That's that I grew up uh uh you know at Clark, and we had that in our locker room. Do right, do your best. So that's all, you know, there's nothing more to it. It's just I I guess customers find out like, okay, you know, these guys give me a good price, hey, good product. You know, the only thing that we might lack on is they can say customer service, but customer service, you know, you you can't do everything. You you there's three things that you can do, but the fourth one you can't really do the best. If I give you great customer service, well, hey, you know what? Well, then price has to go up or something, you know. So uh, but we have a our clientele, our returning clientele that understands how we work and like they just go drop off cars and hey, call me when it's ready. And you know, we appreciate that from them.

SPEAKER_04 15:10

When it comes to Espinos, I mean tires and wheels, I mean back then, 04, 05, 06, that era of the dub era, I was I mean, I would assume that was a peak in tires and wheels. I don't know the market the way it is today. I don't I mean uh you don't have wheels on your car, do you? Ever? Always stock? A lot of people out there just get stocked now. When I think of Espinos, I think of custom. I don't think of I'm gonna go in there with my stock rim and my stock tire and hey, I need a patch repair or something. What would Espino's I guess clientele be? What's the average market or average customer that you guys are looking for? And is it more custom stuff or more of anybody who just needs tire issues?

SPEAKER_02 15:47

So um we do we started with tires, right? So real quick, it went back as far as when my grandfather was a 18-wheeler driver, and um my dad would do all the flat repairs and flat, you know, tire changes. So that's what got him really into the business. Um then he ended up building, you know, a store over there and doing his whole thing and then coming over here. But what I would say is, you know, um yeah, you know, some people they might see it as a tire shop. And you know, some people think like, oh, it's just a regular tire shop out, you know, with no AC or whatever, right? But we have a nice showroom. Um, might need an update, but we did uh we did a whole remodel in 2010 cabinets and all that stuff. Uh we actually have a video back in the day, it was um third degree. That was King Kali. Yeah, yeah. Yeah. So he went in there. Uh my dad had a Hummer. We had put some TIS wheels, there were some 28s, and then at that point, when he was recording the video, we were putting some 30s. So those 30-inch wheels, yeah, they're custom, everything, right? Um I guess that's what started setting us apart that you know, we were this type of company that were offering just tires, but also can do anything by wheels, suspension. Um, but yeah, that that music video, it was it was pretty cool. You know, I I was small and I still remember it's still on YouTube. That's cool. Yeah, it's pretty cool.

SPEAKER_04 17:18

So average would you say the clientele coming in is more custom or is more just day-to-day, hey, I need a tire uh patch repair?

SPEAKER_02 17:25

Uh now we get a little bit of everything. Um, but really our our main clientele that I say is the family-oriented, you know, like person that walks in, they come in with their vehicle, they just spot hardworking, you know, person, they have a family, and they want to lift it or just put wheels and tires or do something to their vehicle. Five years later, they get a new vehicle, they come back. You know, so that's that's kind of like our clientele. Do we have those big ballers and guys that you know have one-off vehicles? Yeah, yeah, we we do get those. Um, but I guess the returning customer, you know, going back to social media, all this stuff, great advertisement, but there's nothing better than word of mouth.

SPEAKER_04 18:15

I remember when I first went to the Spenos, man, it was in 2006. That was like 20 years ago. I went in 2006, and the reason I remember this is because I went to uh I was in Iraq and I got uh came back from Iraq in 06, and man, the first thing I wanted were those big 26-inch wheels. Back then, that was like the thing, man. You if you had 24s, you're a cool dude. You had 26, you're on a whole nother level. Yeah, 28s, like that's like multi-million bar style. But I got the 26, I went to Espino's and I shopped around, man, and I wanted to see what I could get a good price. And I just remember going to Espino's because of the name and just that big building, and I knew that's what you guys were known for. So I went back in 06, got those 26. I mean, that was that was a cool experience to go through. Uh I felt like a lot of money back then. But again, different times are different eras and different uh generations. Now, of course, I went a few more times afterwards with different customs we'll get into. But every time I go to Espino's, man, there's always a lineup out there.

SPEAKER_05 19:03

Yeah.

SPEAKER_04 19:03

Some of these lineups I see are SVJs, McCull uh Cullenins. What have I seen out there? What else? McLaren's McLaren's, Ferraris, um, and driving up and down San Pedro is very hard to miss a tire shop with all the cool cars out there. Right. I mean, I don't know if you add all those cars up together, I'm sure they're in the multi-million dollars combined. I've always heard a story, man. I've always heard, born and raised in San Antonio, and we can address this if you like. I've always heard a story, man, that Espino's wheels and tires, it's a lot of you're slaying a lot of wheels and tires. Yeah, yeah. And where the family comes from, I know it's hard work, but I heard a lot of stories, man. That's like drug money, man. And I'm sure you probably heard it before.

SPEAKER_05 19:45

Yeah.

SPEAKER_04 19:45

What would you say to those guys that's like think that, hey, all the cars, the houses, I mean, it's no known secret. You guys live in Dominions. You guys are from McAllen.

SPEAKER_02 19:54

Yeah.

SPEAKER_04 19:54

How does that work when you hear someone says that's drug money?

SPEAKER_02 19:57

At first, you know, when I would hear it, it would like boil me up, and I would just be like, if you only knew what how many hours, you know, I was a kid and I would still go after work, I mean, after school, go to work, and I was there with my parents and late nights, and it would it would upset me. But now it's kind of like you learn to block that noise. But what what do I tell those people? You too can do it. You know, it's this is not what you think it is. If you put your heart, your your hustle into it, man, you can achieve anything. You can you can do anything if you choose whatever you desire to do. If you're a landscaper, be the best landscaper, you know? Because I guarantee you, being the land the best landscaper, you're gonna be up there. You're gonna have the cars, you're gonna have all this. If you do concrete, anything. You know, so I guess our mindset was hey, tires, we gotta make this big. And here we are, we're here. We're one of the top dealers for Michelin, for Wheels, we're one of the top dealers, Vosen, not just in San Antonio, but nationwide. So it's kind of like, yeah, you know, I I was in school sometimes too, you know, doing two days, playing football and stuff, and we had a couple coaches come up to me and like, hey, what's up, man? What's up with your Cuban chain? I used to have a uh Cuban link uh like gold chain, and I'm like, well, first of all, you know, what are you talking about? And he's like, oh, well, I mean, we know that the challenger you're driving, it's all drug money, and this. I was like, bro, you know, like I would get in fights with some of our coaches. I guess that's why I think I could have probably played a little bit more if I didn't snap back, but um, yeah, it's just it's funny. You know, people think that, you know, this comes from another thing. But honestly, if if that was true, I wouldn't be working there every day, you know.

SPEAKER_01 21:48

Shit. That is that is a good point, because you and all your brothers, you know, y'all are there. I've seen it. I've seen Rome. I knew I've known Roman before I knew you. And you know, even though Roman would go out on the weekends and have fun, I mean, first thing. Monday morning at 6 a.m. He's there at the shop doing his. I don't know what time he gets there, but early in the morning he's there doing his thing. Late nights. I've been with my personal cars and he's there, you know, texting me at 9:30 at night. Hey, this is going on. So I mean, y'all make a good point. But then, like you said, too, going back to even just a landscaper, most people have just such a small mindset. Um, even if they want to grow a big business, you know, oh, I've already capped out, I've got the whole northeast side of San Antonio down or whatever. But if you really think about it, I mean, there's companies like True Green, you've heard of True Green? Nationwide? They're basically a landscaper that only does a very certain niche in landscaping, which is chemicals, and they're nationwide making billions of dollars, right? It's like you said, if you put your mind to it and you actually think big, think outside the box, put systems, processes, time, effort into place, then you can do something like that. Your dad's story reminds me a lot of a story. So my mom, uh her husband, Marcos Apulva, his dad moved here from Mexico. They were from uh Monterey. They moved here from Mexico and they started a restaurant called Don Pedro's. I'm sure you've probably heard of it. It's a staple here in San Antonio on the south side. And same thing. The guy was just a good old guy that had good work ethic, he ended up buying, they owned the land, they own that whole corner of Southeast Military and whatever the crossroad is, um, bought tons of houses for rental properties, bought ranches, so they have rental, you know, ranches that they have. They own, you know, he had gas stations and car washes and all this stuff, but it all started from one thing and focusing, focusing, focusing, buying real estate back when it was cheap, back in the 70s, 80s, 90s, and then letting it appreciate over time. And so, you know, he doesn't necessarily get that claim, but I can see how way back in the day, if you put not only that, if you put, you lay the foundation, your dad laid the foundation by having the vision, seeing the dream, starting with the one location, and he maxed out, like you said in McAllen, and so then grows into a bigger market, San Antonio, dominates that market. I'm sure you all own the building where you're at. Yeah, yeah. So you buy the land, so I mean there's a lot of different ways that people are just they so small mindset, and rather than you know, asking the actual question, hey, how's the business started? How does it run? They come to assumptions and then just tag people with different assumptions.

SPEAKER_02 23:56

It's just I guess closed-minded people that think that, oh, that's that that's the reason. Yeah. Just no, you know, just put your mind to it and hustle.

SPEAKER_04 24:06

Hustle. I'm glad we put that to rest, man, because ever since I was a kid, man, it's always what we heard, man. That was a lot of cars out there. What was which one's yours? Out of the past few years.

SPEAKER_02 24:15

Well, before I had the family, because that's all the toys went away after the girls, but uh uh I had a McLaren, um, what was it, 720S Spider, Papaya Spark McLaren, and then before that I had a Dodge Viper ACR that I should have kept. Those cars are cool, they're like triple the cost now. Um, and then I had a Corvette, and then from the Corvette I had a Challenger. So going to school in a challenger, it was a SRT 8, it was a 6-1. Uh, a lot of teachers were thinking how, hey, you know, what does this guy do? He's a tire shop. How does he afford that? You know, it's just they didn't really know. I knew because shit, they didn't on you know, summer days, they were out at the beach and I was at the shop working.

SPEAKER_04 24:59

That makes sense.

unknown 24:59

Yeah.

SPEAKER_04 25:00

Now going back to uh that same thing where we talked about where I hearsay, there's a lot of talk too that I mean, we keep saying this that your dad started this in '99, and I think a lot of people think, well, the kids, yourself, uh Roman and Rez, uh Spoonfed, right? Hey, you guys just grew up with money. That's why you guys have the car. And I think a lot of people have that mindset, and that's just because that's what they see, right? But I know you're talking about your hustle, and and I like how you always put your family first. You said that multiple times with your girls, your girls. And to see that mindset that you guys have, that's really cool. How's it going with their younger brothers?

SPEAKER_02 25:34

Well, how do they see it when they're driving around in Lamborghinis and well, like uh, you know, growing up, you know, my older brother had a Shelby, a must-sang, and he was uh, you know, he was there working. He actually would work more in the tire side than the sales. When I when I got in from high school, I went straight into sales. Um at that point we needed some sales guys, so my dad's like, you want to go to college or you want to come over here and help? So I chose to help. Uh Roman and Renzo, I guess when they showed up, it was a little bit more like it was more like set. Like they walked in, they didn't really have to work in the bag, they didn't really have to mount tires. So I guess I could say that they're spoon-fed, but at the same time, man, they they they bust their ass. You know, they're they're there every day. Renzo's birthday was last week and he he closed at 11 30, you know, on on who wants to do that on their birthday?

SPEAKER_04 26:29

Especially at that young young age, right? Yeah. How old do you turn?

SPEAKER_02 26:32

Uh he turned 21. Yeah.

SPEAKER_04 26:33

21. Yeah, that shows a lot of his character, man. Shows a lot of his character, his hustle, and his mindset. And not only coming from himself, but just the whole family oriented and how it's just truly a family hustle. Yeah. Now, Espinos, obviously, when you think of Espinos in San Antonio, think of wheels and tires. Wasn't there another um that here's something about like a lawsuit a while back? Someone else tried to do an Espino Tyrone Wheel.

SPEAKER_02 26:53

Well, no, we're we're still going through. Are we still going through? Yeah, yeah. So it's just uh causing confusion. Um our name, Espino Tire and Wheel. It's been like that since you know, since 86. Um, and it was kind of like we came to San Antonio, we made a name out of ourselves, my father did, and um, you know, it was kind of like for someone to just come in and it's like just want to ride the boat with us, is like it just doesn't work like that. And then that's when in ninety eight, ninety nine we came to San Antonio, and my dad built his store and made his name out of it. Um but yeah, it was just kind of like now, so many years after, when you're when you search up Espino in San Antonio, you think about tires, you think about you know all these cars and all this stuff, and then for them to just come in to by just changing a little letter on their storefront or something, you know, it's not fair.

SPEAKER_04 27:48

What's the letter? Wheels? S?

SPEAKER_02 27:50

Uh no, well it's I guess because it's their name. Oh, Espino's? Yeah, they put that and they put an S. So yeah, we're S Pino. Crazy, right? We're original. Yeah, crazy.

SPEAKER_04 28:00

I thought they guys are related, man.

SPEAKER_02 28:02

That makes a whole apparently. I mean, I'm I'm I'm sure they're probably nice people outside of work, but you know, when it comes to business. This is business. Yeah, you can't do that. This is a biz, man.

SPEAKER_04 28:10

And the wheel and tire game is ruthless.

SPEAKER_02 28:12

Yeah. No, no, no. It's um, I guess you can say the wheel and tire um industry, it's kind of like cutthroat. Cutthroat, there you go. Yeah, it's it's really you you gotta watch out, like even when family comes in and then and they're like, hey man, I'm looking for tires, yeah, you give them a badass price. You take care of them, do something, right? A little bit special. But you also gotta watch out with things like that. So I try to treat everyone, friends, customers, family. You know, I can't just like bend over backwards for an individual because family's the one that can get to you and mess up things faster. So does your dad still have any involvement in the business or he's just retired? Man, that guy's nonstop. Yeah. So he used to work at our location so many years, right? But just recently, last year, he decided he wanted to work from home. Okay. I was like, okay, work from home? Like, that's not you, but okay. His uh his argument was he was losing 30 minutes of travel and then 30 minutes going back. So that one hour, he's like, I'm gonna work out. So he made a gym at his home. Um, but he's our call center. You call our number, he he'll text you, call you, tell you, direct you where, um, and he answers San Antonio and McAllen's store.

SPEAKER_03 29:25

No way.

SPEAKER_02 29:25

Yeah, so all the people in McAllen, all the people in the valley, calling, you know, searching up Espino, you know, all this, you know, the confusion that we're talking about here in San Antonio, you we pay for advertisement, we pay for our name, we pay for all this stuff for for us to miss a customer can cost us. So it's kind of like, you know, his job is to direct people. Yeah, I already know, you're right there by Norway Samoa. No, no, no, but do you know how to, you know, you pass this light and this and that. It's because, you know, he wants to make sure you're gonna go there. That the money that he's advertising on Google and doing all this stuff is gonna get that customer there. And that's the right thing to do, you know, because if we're advertising, you know, and we go and we figure out, oh, the customer never came. We lost that customer. And maybe that time, but also for life, and that's not good. You know, and you know, it's very quick thing is that we ended up getting a cease and desist letter from um the our local basketball team. We want to do a good uh deed, and uh we want to give out coffee. So after this, yeah, af after every like you know, playoff game, we were gonna give out free coffee. Well, come to find out, we ended up this, you know, getting this letter, and it was gonna be us and a local lawyer, um Luis. Luis, yeah, yeah. Luis Grow from the Warrior Law. So we were gonna do something good, you know, just give out coffee. Like we were not gonna make money off of it, maybe get gain some customers or something, but we were just gonna give out, you know, coffee. Well, they said we couldn't do that. So going back to Trademark, doing all that stuff, you know, our name is Trademark. Yeah, you can't just say you're someone and then hope you're gonna gain business. It's not right.

SPEAKER_01 31:08

Yeah, you can't open MacDonald's restaurant and expect just to run with it. Yeah.

SPEAKER_04 31:13

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SPEAKER_02 32:07

He is 54. He just turned 54. I thought he was older.

SPEAKER_04 32:11

Yeah, he's young.

SPEAKER_02 32:12

Still hustling. Yeah.

SPEAKER_03 32:14

Cool then.

SPEAKER_01 32:14

How um how strict was he on y'all when y'all were growing up, or was it pretty? He was strict. I mean, and the only reason let me put context. The only reason I asked that is because it's very rare, especially nowadays. So in your generation, not so much. In the 90s, parents were strict, but you've got younger, like you said, your younger brothers are 18 and 21, 19 and 21? 21 and 23. So that's it's not unusual nowadays for kids of that age group, especially having come up with parents who have businesses and are well off, to be not hard workers like your brothers are. And your brother, like you said, they're they're stupid hard workers, and I can attest to that, they really are. How do you think that he was able to get that into them, into all of y'all? Was it just being super strict or was it what was the balance like?

SPEAKER_02 33:01

It was a mix of a little bit of everything, being strict, but he was just being strict as like, all right, you're not you're not at school, come to work. Once you finish work, do what you want to do. Like, you know, go hang out with your friends or whatever. So yeah, he was strict. Um but he was strict in the aspect of that was his way of parenting. Yeah. Making sure we were on the right path, making sure we're not hanging out with friends that are not in our best interest, you know, like being in the wrong place in the wrong time, things like that. Because even to now, if you're busy, you're working, you're at work, you're not gonna be doing the bad stuff that you know gets you that can get in the way of your success. So yeah.

SPEAKER_04 33:45

The operational heads at now, what's the what's next for Espinos on the bigger picture?

SPEAKER_02 33:50

Yeah, more locations. More locations? Yeah, yeah. Uh especially here in San Antonio. I think we outgrew our location. Um, so we're in the works of another location here in town. Military drive? Uh maybe. Closer over there. Uh I guess you could say exit seven. Okay. Is where it's gonna be.

SPEAKER_03 34:07

Is that right? What? Oh, Marbach, right?

SPEAKER_02 34:10

Yeah.

SPEAKER_03 34:10

So seven, Marbach.

SPEAKER_02 34:12

Yeah, we're we're in the works. We're trying to get all the you know, everything aligned so we can start building and stuff. But yeah, that's uh that's our next location. Will your brother split up? Um Roman says he wants to go over there just because it's gonna be new, but I mean, I don't care. You know, uh I get I feel like this is uh San Pedro's our headquarters.

SPEAKER_04 34:30

Yeah, yeah, and uh it's gonna be tough to get rid of that image of the yeah.

SPEAKER_02 34:34

Yeah, and San Pedro has to keep running strong, and it's it's a busy street all the time. You know, it's a dealership street.

SPEAKER_01 34:42

So Marbuck, if you had San Pedro, Marbuck and military, man. I think that would be the thing. Trifecta. Oh man, the Trifecto.

SPEAKER_02 34:48

Hey, Trifecto, shout out to uh Oasis, you know.

SPEAKER_04 34:51

Let me let me ask this question, man, because I obviously I don't know much about your your side of when it comes to wheels and tires. It's like the cool rims and the cool tires. Business-wise, those places that uh I don't know, rent rent a wheel or rent a tire or something, how does that make money? I mean, how does that work compared to us being you guys even offer someone like that?

SPEAKER_02 35:06

So we do uh finance. We offer six months of no interest. Uh that's a credit base, so you've got to have good credit, do all that. Uh so we have a couple of banks uh that offer that. And then the other option is kind of like a lease. So rent a tire and all those guys, I don't know how they operate. I'm sure they have a similar like program, or I don't know if it's something they do in town in in-house, but what we do, we work with uh banks and they give you 90 days or 100 days with no interest. Um they're yours, you take them, and then from there it's up to you know the the bank, you know, however they want to collect if you don't pay or whatever. But we don't go and run after and like, hey, you need to go, you know, repo them and stuff. We don't do that. Um, but yeah, we offer six months of no interest and then the 90 to 100 day no credit needed.

SPEAKER_04 35:53

Is that something like uh Synchrony or something?

SPEAKER_02 35:55

Uh Synchrony is uh so that's how Discount Tire got big. Uh Synchrony, they they started offering the the six months of no interest and all that. So any synchrony card, if you have a discount card or um other locations that offer that, we accept it. We we were able to accept that. So if you have a synchrony card, you can come in, we'll give you six months of no interest. In some occasions, you could get a 12-year-old I mean a 12-month, uh one year, or 18-month uh any synchrony card. Synchrony, it has to be car care. Oh, car care. Yeah, because they do offer their home, they offer their uh cons and all that stuff, but those are different programs. It has to be their automotive, that is car care.

SPEAKER_04 36:36

Now you said something about lease. You guys do that?

SPEAKER_02 36:39

Yeah, well, they do the the 90 day or 100 day. So those banks are more like uh like SNAP progressive, those other banks. Yeah.

SPEAKER_04 36:48

I was wondering how that stuff works. I see some of those shots, man. For $99 a week, you can have these 24-inch rules in the country.

SPEAKER_01 36:55

Yeah, I've got a friend, well, old friend back in the day. He used to run a very small, I want to say I was on the south side, southeast side of town, rent-to-owned car dealership, go to the auction, buy a car for $5,000, you put a down payment of $3,000, and then it's whatever, $250, $300 a month for the next 10 years because he's selling it at a super high interest to people who do, you know, can't they can't go to a dealership and get a car. And but he had the GPS trackers, he had a partnership with the towing company, and I mean he made Buku. When I say buku money, he made Buku money because a lot of times they default and you'd take it back, and then you'd get another $3,000 down payment. Whatever the numbers are, I don't know what the numbers were exactly, but I mean he would cover like 70, 60 to 70 percent of his purchase price with the down payment, yeah, and then just rack them on the back end side. So I know.

SPEAKER_02 37:39

Yeah, unfortunately, like Wheels and Tyres, it's not worth doing that in the way that like, you know, let's say you take them and you do the lease and you scrape them and do all that. I can't like go pick them up and take them and sell them as needers. Yeah, yeah. So but yeah, it's uh it it's we we have both options. We we have our thank god our our cut our clientele is good clientele, where our banks tell us our reports and they tell us, hey, your customers, y'all have good customers. Yeah, they they actually pay their bill. So that's a good thing.

SPEAKER_04 38:08

Now being at Espinos, man, what's some of the uh craziest high-end custom uh wheels and tires you guys done over there? That someone told you what for what kind of vehicle?

SPEAKER_02 38:18

So recently, just recently, we just did uh this client this client of mine, uh he he goes by G Corps. Uh he has all these crazy uh Lamborghinis and crazy um what is it uh Raptors and stuff. So we did some wheels from um uh Strauss wheels on his SVJ. And um just we do a little bit of everything, you know, from the American Forces and um KG1s on the big trucks, you know, with the polished wheels, things like that. We do suspension. So um I guess the craziest set of wheels that I probably sold there was probably some avant-garde wheels that were like overlaid with real carbon. So it was an aluminum wheel, but they overlaid it with real carbon. And it was on a Z06. Um took a little while to get those, but it was pretty cool.

SPEAKER_01 39:08

How much did they go for?

SPEAKER_02 39:09

Uh back then, that was back in 2014. I was fresh out of high school, and they were at like 16,000. So a real set of carbon wheels now can you they're like marketing around 25,000, three, thirty thousand. That's great. Yeah.

SPEAKER_04 39:27

Forge, what exactly is forge?

SPEAKER_02 39:29

Uh forge, so it's um so 6061 uh aluminum forge is like uh what they use on aircrafts. So a lot of these manufacturers are using these forge um barrels and they make a wheel. So you can make any custom wheel to whatever you like on your on your car. So not every manufacturer is the same. So we we like to partner with specific uh manufacturers like Vozen is one of our top manufacturers, and they engineer everything. So if they haven't done a set of wheels on a specific car, they have to engineer it. So sometimes lead times are 12 to 20 weeks. Well, why does it take so long? It's because they got to engineer the face or they gotta engineer the barrel. Uh, if it's a one-piece, they gotta engineer the whole wheel. So being a forged uh wheel is lighter, stronger um wheel compared to a regular cast wheel. So things that you see on the shelves. Um cast wheels are just aluminum wheels. Um not bad. They're engineered, some of them are better than others, but having a forged wheel, lighter, stronger wheel.

SPEAKER_04 40:33

About spinners, man. Spinners coming back? Hey, but that's my next class.

SPEAKER_02 40:36

Spinners, are these spinners coming back? Uh they tried coming coming back. I I think honestly, what can do a comeback right now is uh those uh blades. The blades? Yeah, but uh spinners.

SPEAKER_04 40:48

The spinners, brutus, who makes those?

SPEAKER_02 40:51

Uh back then, man, it was like player wheels. Um there were so many companies that started like copying each other, but uh yeah, spinners, um I I feel like that's gone.

SPEAKER_01 41:01

When's the last time somebody asked you for spinners? That was my question.

SPEAKER_02 41:04

Man, I guess this guy walked in and was like, Y'all got spinners, and back in the day we used to have them on the shelves. And um, I guess he started looking and he didn't see anything. But I feel like this guy probably had just got out, you know? You know, it's been a while, and I was just like, and my my brothers were looking at him like, I remember Walmart used to carry like plastic spinners, cheaper things ever.

SPEAKER_04 41:26

The blades, the blades are cool. Yeah, blades are always a classic.

SPEAKER_02 41:29

I mean it it could fit any car, I guess. You know, I think it's a blade. Uh one like these things.

SPEAKER_04 41:34

It's like a Mercedes logo. Uh okay.

SPEAKER_02 41:36

The the three-spoke blade, or they even had the choppers. Oh, the one single one?

SPEAKER_04 41:40

Those are yeah, those are weird. Yeah, I don't like those.

SPEAKER_02 41:42

Yeah, they're what about the wire wheels? Wire wheels, man, those are tough. Um we we try not to offer them. You try not to offer them. Yeah, yeah, they they come with a lot of problems. They're super heavy. Um an actual uh uh wire wheel comes with like a knockoff. A knockoff, yeah. So it's very unsafe too. It is unsafe.

SPEAKER_04 42:00

It is weird, man. You got the adapter, you gotta put it in the wire. Yeah, those like swinging. You gotta put uh a lead hammer to it. Yeah, I think it's a wire wheel or rider wheels.

SPEAKER_02 42:08

Yeah, it's like the ones that they're like you know all across and stuff.

SPEAKER_04 42:11

Or the swangers on the elbows that stick out?

SPEAKER_02 42:13

Yeah, the original, they're made out of steel and stuff, so it's they're super heavy. Um the ones that are like made custom, they they're like siliconed and stuff. Yeah, it's a lot of work. It's just yeah, they're not good.

SPEAKER_04 42:26

It's a lot, man. What about the so I think in the biggest trend? I guess now I think about it, wheels and tires go through trends just like everything else. The biggest trend I think is always these big trucks. Big trucks, big uh tires, some that stick out, some that don't stick out.

SPEAKER_02 42:38

Yeah, I mean I g I guess uh I have a lot of customers, returning customers that that have lifted trucks with like big wheels and tires, they're starting to like be more conservative. You know, the guys that were doing 10, 12 inch lifts are now coming in walking in and saying, Hey, I want a three or five inch. You know, they they've already kind of phased that out. Um it's still cool, you know. I I have kids coming in and they see things that I want this, and it's a TikTok video, and it's like you you want a TikTok truck. Okay, we can do that. So we lift it and put big wheels, you know, wheels that you can barely turn, but we we trim the most we can. So TikTok truck.

SPEAKER_01 43:16

I uh I've obviously seen people do this and I know about it. I have no idea. What does it even cost for somebody to lift? You had let's say an F350 and you wanted to put I don't have no idea. What's a what's a big lift on an F3350?

SPEAKER_02 43:26

10 inches? So let's say brand new truck, F-350. Uh if it's not a dually and you know, something average that most people go with, it's like a five to seven inch lift. Um, the crazy ones are like all these hydraulic lifts that you're spending like 30 grand just parts, and then you're spending another, you know, whatever, 75 hours of labor. So it's kind of like a month work. Uh, we haven't done one of those, but honestly, it's probably too much work. We just we we're we're not the type of shop that you know, we have a lot of clientele, we work on volume, so it's It's kind of like to stop and do one truck for a whole month. You really have to charge.

SPEAKER_04 44:04

Customize something.

SPEAKER_02 44:05

Yeah.

SPEAKER_04 44:05

Now, wheels and tires, obviously, that's what you guys are known for. You guys just started branching out. Do you guys uh start branching to other things?

SPEAKER_02 44:11

Uh well, we started wheels and tires. Uh recently, in the past couple of years, we did tint and pain protection film wraps. Um tint, you know, it's great. We the reason we uh um kind of started going into that aspect of that industry is because customers, you know, our customers kept asking, hey, do you offer tent? Do you offer 10? And you know, why not? Why, why, why shouldn't we offer it if we have wheels, tires, live? Might as well just do it all together. And I feel like us as a company, the way that we do things, you know, being honest, being, you know, if something's not right, hey, redo this or whatever, I think we can do something in on the tint side. So tint is good, pain protection film is good, raps, you know, we recently started doing that as well.

SPEAKER_04 44:56

Now, raps is obviously coming in a really big trend nowadays. Yeah. People are doing raps more than just painting the car. What's the pros and cons of a rap?

SPEAKER_02 45:03

Um, rap is a rap, you know, and people some some customers understand a wrap is okay, a wrap. It's not a color change. You're not painting the whole car, you're not painting the frame. So there's certain packages that you can wrap the whole outside, door jams, things like that. Um but there is some customers that feel they're paying, let's say, if you pay a certain amount of dollars, like on a on a wrap, if you're paying five, six grand, to be honest, that's a a really cheap price. But you know, it just really depends what shop you're trying to do. If they're really, you know, trying to do everything, edges and things like that, taking things apart how they're supposed to, you're upwards of eight to ten grand or more, depending on the vehicle. So it's kind of like you know, if to do a job on a rap and you want to make sure, and us as a company, like the last thing I want is for the job to leave, and then it looks horrible. Um, and we understand raps are raps, but at the same time, you gotta it has to be presentable, you know. So um it's kind of like do I like raps? I'd rather do tint, to be honest. Um raps kind of give you headaches. You can make money up front, but let's say you gotta offer the warranty. Hey, to do a proper warranty, you know, on a wrap, you're gonna end up losing if you don't do it right the first time. So tint is the way. That's where it gets really expensive, upwards of 10, 15 grand and up, because you're disassembling the car, you're doing a color change PPF. But if it's regular, clear PPF, um, it's a screen protector. That's what I tell customers, you know, like, yeah, you can do a badass job and wrap edges and things like that, but there's certain areas where you can wrap. At the end of the day, it's paint protection film. You're not, it's not something that, oh, it's never gonna damage anything. Yeah, something could still go through the paint protection, you know. But um, yeah, it's it, I rather focus on tint, paint protection film that is clear or matte. We we do a lot of conversions of black truck. They want it matte, we do a matte clear on it and it looks matte black.

SPEAKER_04 47:18

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SPEAKER_02 48:37

Yeah, it it takes takes time, and that's why some shops charge so much because you know, uh let's say they get that one vehicle that one week or two weeks. A lot of time. You know, if you really think about it and you're paying an employee and the you know, there's overhead here and there, they gotta charge what they have to charge. I I at first I didn't understand it, and I was like, oh, you know what, we could probably offer it a little bit cheaper, but no, yeah, it's you kind of have to be at a certain price range to benefit everyone, you know.

SPEAKER_04 49:03

Yeah, and uh this day and age, you know, obviously social media is key. Who I've seen y'all's stuff on uh y'all's Instagram and y'all's TikToks, man. Who makes who's a content creator over there?

SPEAKER_02 49:12

Basically me. Yeah. Yeah, like if I see a trend online, TikTok or Instagram, I try to recreate it. And um I try to involve my wife into it too, you know, just because some some viewers online maybe oh, okay, guy, guy, guy, guy. But if then you throw in a curveball and like, oh, this you know, girl, you know, you sometimes we we've noticed that we get more views sometimes like that.

SPEAKER_01 49:35

Speaking of your wife, I believe she recently, about a year ago, came a realtor. Yeah.

SPEAKER_02 49:39

How's that going? She's doing good. Um, she went in green, she didn't know anything. But I felt I I would I was the one that pushed her. I was like, hey, you need to leave where where you're working. She used to work for Medtronic, and um it's a diabetic uh company over there by uh what was it? Um Lifetime at the Rim. Yeah, yeah. And um, I would tell her, I was like, hey, you you I think you have a gift, people like you, you know, you're pretty, girls are easy to do real estate. I was like, you need to you need to try it. So she's with a group right now, the real uh Merrimount group. And um she's doing great. They're they have a whole team, they help her out. Um, you know, when she has questions, and trust me, she has a lot of questions about everything, even watching a movie and she's always asking a question. But she's she's very smart, she's humble, um, and I feel like she's gonna do great. And so far, she she's been doing really good with a lot of her leads. Yeah.

SPEAKER_04 50:33

Go back to that social media. I already like that uh that older mechanic dude.

SPEAKER_02 50:37

Oh, Pepe. Yeah, that dude.

SPEAKER_04 50:38

Yeah, get him in some more videos, man.

SPEAKER_02 50:40

Man, I know. And oh well, you you gotta catch him on the right time because he's either pissed off because something's not going good on a on a suspension, uh-huh, or you know, the Cowboys are playing that day and he feels like they're gonna win, you know, just like every day. How old is he? He is he's gonna be 65.

SPEAKER_04 50:57

That is a character. That's cool to see his videos. Yeah. Now, in San Antonio, man, there's this uh event called what's social sundays?

SPEAKER_02 51:03

Social Sundays.

SPEAKER_04 51:03

And social Sundays, every time I I haven't had a chance to make it, every time I see the content that comes from it, it's like a bunch of supercars just get together and hang out. What's the concept of social Sundays? What do you guys do at uh at these uh events?

SPEAKER_02 51:15

So the the whole theme of social Sundays is um it's kind of like if you're a sponsor, you you have your tent and you can showcase what you sell. It's it is automotive-based, but it's open to everyone. So if you are a company that sells um epoxy, you can go out there and showcase your your work and pictures and things like that. Um but yeah, that show is majority automotive. So if you have a nice car or nice truck or whatever, you go out there and then you can showcase your business, and then you have your truck there or your truck or your car. But um basically, like a lot of people's pride and joy is their vehicle, their home, and stuff like that. So that show shows a lot of um vehicles that you might not see out in the public. You know, this past show we had it at The Rock, um and they Ferrari San Antonio had taken one of their Daytona SP3s. Nice, and that car retails four or five million, but they stopped making it. So right now that car is worth like 10 mil. Crazy. So like you'll see cars out there like that, not just like at your regular main event event, you know, um, car show or whatever. No, this is an actual show organized with security. Uh you park in a certain area if you're not a sponsor, things like that. So, yeah.

SPEAKER_04 52:35

I gotta check out the next one, man. Uh especially with the cars. I've always been a car guy. Now, Chris, man, I'm always curious. From your I'll bring into your hustle mentality this question I've always got to ask every single guest just because I kind of gauge them on who they are. What's Chris's favorite movie?

SPEAKER_02 52:51

Shit, favorite movie. I guess I guess I like the longest yard. Yeah.

SPEAKER_04 52:58

Thinking fast, I don't know. He's gonna say Fast and Furious.

SPEAKER_02 53:00

No, I I mean I like Fast and Furious, but yeah, the longest yard.

SPEAKER_04 53:03

Why the longest yard? The old one or the new one? I'm talking about the old one, I'm talking about the one. Nobody likes that one.

SPEAKER_02 53:08

No, Adam Sandler. Adam Sandler. Yeah.

SPEAKER_04 53:10

Why that one? He said nobody likes that one. It's like it's old, yeah. It's old. Yeah, no, it is. It's a cool movie. It's just old. You know the coach, the coach for the new one was the actually Adam Sandler or the old one. Oh, that's cool. Yeah. But why that movie?

SPEAKER_02 53:21

I don't know. It was just the whole story about it, like, you know, like being I guess now that I'm older and let I haven't seen it in a while, but I've seen that movie so many times. But if I would watch it again right now, I guess I would what I would take from that movie is that just because you're this superstar or whatever, doesn't mean you're above everyone. So that's how I live my life. Kind of like just because I have a certain thing or I live somewhere or whatever, I don't treat others different. So I guess before when I first saw it, it was cool, you know, it was funny, Adam Sandler, whatever. But I guess uh looking back to this movie right now, it's kind of like if you really look at the perspective of how the story goes, just because you're someone and you think you're above, you're not above everyone.

SPEAKER_04 54:08

That's a good answer. That's the answer I like to hear. Boom in. Well, this is the uh turn up the hustle podcast, Chris. Now, Trump the Hustle to me is not a motto, it's not a slogan. It truly is a way of life, man. That's how I live my life. When Chris thinks of Turn Up the Hustle, what does turn up the hustle mean to Chris?

SPEAKER_02 54:23

Turn up the hustle, I mean, says it in the in the name, hustle. And you know, I've I've known you recently and you know, doing certain research of like who you are, who you became, you know, just hustle, you know, is is is who you are, and it's like without it, you're not gonna have the things you have. The the the not just what you have, but the what you've built. You know, employees that rely on you, that have their own families, that that means more than what you actually have, you know. Building a brand that you have this group that you're they follow you and they say, you know what, this is our leader, everyone feeds off of that, you know. And I that means more than having a specific car, a specific watch, or whatever. So when I think about turn up the hustle, it's it's the hustle in the individual.

unknown 55:20

Well, there it is.

SPEAKER_01 55:21

There it is. Well, hey, dude, we really appreciate you coming on. We'll definitely have to run it back and do it again. Yeah. And um, I want to congratulate your dad again on raising a great group of boys because every one of you guys, I've met all your brothers, and y'all are top tier. Um, not the silver spoon kid that everybody talks about. Y'all are hard workers, y'all are dedicated, y'all are good human beings, treat other people well. So definitely big kudos to your dad. I said, uh the hustle crew said big kudos to him on raising a good group of boys, and we appreciate you taking the time out to be here today. Thank you. And so for you guys who are tuning in, we appreciate you for tuning in to another episode of the Turn Up the Hustle podcast. We always try to bring lots of value to you each and every single week. So if you are getting value, we ask that you like, share, subscribe, comment, do all the things. And as always, as always, don't forget to turn up the hustle, and we will see you guys on the next one.